Forge & Flame BBQ Co.
Forge & Flame BBQ Co. is a Kansas City low-and-slow woodfired BBQ joint founded by Pitmaster Arny, using Missouri hickory logs and a 14-hour smoke cycle. The restaurant had no website — relying entirely on word of mouth with no digital presence.
Project Specifications
Core Performance Audit
verified livePerformance audit verified using Google Lighthouse engines. Fully responsive builds without bloatware, adhering strictly to our lightweight, clean-code standard.
What was holding them back?
- 01No website — completely invisible on Google
- 02No way to take catering inquiries or online orders professionally
- 03Menu existed only as an in-person experience — no digital version
- 04Missing corporate catering contracts that required a professional web presence
Key Strategic Highlights
- •Two custom interactive JavaScript tools built into the site — a smoker temperature telemetry simulator and a dry rub seasoning flavor profile lab
- •WooCommerce configured for local pickup only — no shipping, pay at collection
- •Dark editorial aesthetic achieved entirely through theme.json and custom FSE block patterns — no custom CSS overrides
- •Catering inquiry system with package pricing for corporate, wedding, and event bookings
How we solved it.
Built with WordPress Full Site Editing. The dark, editorial aesthetic was achieved through custom block patterns and theme.json configuration. The site features a full BBQ menu (Smoked Brisket $24.95, St. Louis Rib Slab $19.95, Jalapeño Cheddar Link $14.95, Pulled Pork $17.95), WooCommerce online ordering, catering packages, the Pitmaster's full story, and two interactive tools — a Pitmaster's Telemetry Deck simulating smoker temperature and a Dry Rub Seasoning Lab with live flavor profile analytics.
Every design asset is customized based on absolute client specifications. The choosing of the engine (such as Gutenberg FSE) guarantees maximum speed performance, ease of direct client management without developer dependencies, and premium responsiveness.
Let's build something worth looking at.
Schedule a 30-minute discovery call with our team. We will review your project requirements, timeline, and scope to determine if we are the right fit for your business.