Hartwell & Bay Realty
Hartwell & Bay Realty is a boutique San Diego coastal real estate brokerage specialising in properties across Pacific Beach, La Jolla, North Park, Downtown, and Ocean Beach. The agency was running on a generic MLS-provided template identical to dozens of competitor agencies.
Project Specifications
Core Performance Audit
verified livePerformance audit verified using Google Lighthouse engines. Fully responsive builds without bloatware, adhering strictly to our lightweight, clean-code standard.
What was holding them back?
- 01No brand differentiation from competitor real estate sites
- 02No individual agent personalities or profiles online
- 03Property listings looked cluttered and outdated
- 04Lead capture limited to a basic contact email link
Key Strategic Highlights
- •Custom PHP theme with a property custom post type — ACF fields handle beds, baths, price, square footage, and neighbourhood with no paid real estate plugin
- •Property search filtering by neighbourhood, type, and price range via URL parameters
- •Buyer and Seller resource guides built to capture long-tail SEO traffic
- •Equal Housing Opportunity compliance and California broker license number displayed
How we solved it.
Built a fully custom PHP WordPress theme with a structured property listings system. The site features individual property pages for listings including Oceanview Condo ($895,000, Pacific Beach), Craftsman Family Home ($1,250,000, North Park), and Hillside View Home ($1,650,000, La Jolla). Agent profiles are built for Rachel Hartwell, Marcus Bay, and James Whitfield. A buyer and seller resources section was added to capture long-tail SEO traffic. Property search filters by neighbourhood, property type, and price range are implemented on the listings page.
Every design asset is customized based on absolute client specifications. The choosing of the engine (such as Custom PHP WordPress Theme) guarantees maximum speed performance, ease of direct client management without developer dependencies, and premium responsiveness.
Let's build something worth looking at.
Schedule a 30-minute discovery call with our team. We will review your project requirements, timeline, and scope to determine if we are the right fit for your business.