Ironclad Fitness Co.
Ironclad Fitness Co. is a boutique strength and performance gym in Austin, Texas specialising in powerlifting, functional fitness, and small-group coaching. The gym was running on an outdated non-mobile-friendly website that was losing them new members to competitors with modern online presences.
Project Specifications
Core Performance Audit
verified livePerformance audit verified using Google Lighthouse engines. Fully responsive builds without bloatware, adhering strictly to our lightweight, clean-code standard.
What was holding them back?
- 01Non-mobile-friendly site actively hurting Google search rankings
- 02No class schedule or online booking available to prospective members
- 03No membership tier information online
- 04Losing members to competitors with modern, functional websites
Key Strategic Highlights
- •Bricks Builder's CSS grid used to build the class schedule natively — no plugin required
- •Trainer profiles pulled dynamically from a custom post type using Bricks' query loop — no custom PHP
- •Membership tier comparison table built natively within Bricks without third-party plugins
- •92 Mobile PageSpeed on an image-heavy gym site through WebP conversion and lazy loading
How we solved it.
Complete redesign using Bricks Builder with a bold, dark, high-contrast aesthetic matching the gym's identity. The site features a full class schedule, membership tier comparison, trainer profiles built from a custom post type, and a free trial signup form. Bricks Builder's native CSS grid controls were used to build the class schedule without a third-party plugin.
Every design asset is customized based on absolute client specifications. The choosing of the engine (such as Bricks Builder) guarantees maximum speed performance, ease of direct client management without developer dependencies, and premium responsiveness.
Let's build something worth looking at.
Schedule a 30-minute discovery call with our team. We will review your project requirements, timeline, and scope to determine if we are the right fit for your business.