Landing Page Design

A focused page built around one goal — and one action.

Landing pages are not regular website pages. They have a single job: get the visitor to take one specific action. We build WordPress landing pages for product launches, ad campaigns, lead generation, and event signups — designed and built to convert, not just to look good.

WHAT'S INCLUDED

A layout engineered strictly to convert.

Every element from typography layout to fast image loaders is designed to guide attention to a single CTA.

Conversion-Focused Design

Every design decision on a landing page serves the conversion goal. No distracting navigation, no competing CTAs, no content that doesn't earn its place.

Single Clear CTA

One primary call to action, placed strategically throughout the page — above the fold, after the key value proposition, and at the bottom.

Mobile-Optimised Build

Landing pages receive a high proportion of mobile traffic from ads. The mobile experience gets as much attention as the desktop version.

Lead Capture Form

Form configured to capture exactly the information you need — no more, no less. Integrated with your CRM or email platform if required.

Page Speed Optimisation

Landing pages must load fast — especially when traffic comes from paid ads where slow load times directly increase your cost per click.

A/B Testing Setup

Where relevant, the page is structured to support A/B testing on headlines, CTAs, or key sections — so performance can be improved over time.

Analytics & Conversion Tracking

Google Analytics and conversion tracking configured so you can measure exactly how the page is performing from day one.

Post-Launch Review

A review call 2 weeks after launch to assess performance data and identify any quick improvements worth making.

THE PROCESS

A fast, iterative conversion pipeline.

01

Goal & Audience

We start with the conversion goal, the traffic source (ads, email, organic), and the target audience. A landing page built without this context is just a page.

02

Copy & Structure

We work through the page structure and copy hierarchy with you before designing anything — because copy drives conversion more than visual design.

03

Design & Build

Page designed and built in WordPress with Elementor or Bricks Builder — fast, mobile-optimised, and focused entirely on the conversion goal.

04

Launch & Track

Analytics and conversion tracking configured, page launched, and a review scheduled for 2 weeks post-launch to assess early performance data.

WHY US

Why build your campaigns with Ediface?

Conversion First, Aesthetics Second

Landing pages that look good but don't convert are expensive mistakes. We prioritise the structure and hierarchy that drives action — within a design that still represents your brand well.

We Understand Paid Traffic

Landing pages for ad campaigns have different requirements than organic pages. Load speed, message match, and a single focused CTA matter more when you're paying for every click.

Built on WordPress

No separate landing page tool, no additional monthly subscription. Built on the same WordPress setup as the rest of your site — you own it and it lives under your domain.

Honest About What Converts

We'll tell you if your offer, copy, or target audience is likely to be the bottleneck — not just deliver a page and walk away.

Landing Page Showcase — Ironclad Fitness
Bespoke Landing Page: Ironclad Fitness
RELATED WORK

Focused campaign pages.

Explore conversion landing pages built around a single action.

COMMON QUESTIONS

Clear answers about conversion pages.

What's the difference between a landing page and a regular website page?

A landing page has one goal and one CTA. It typically has no navigation menu, no links to other pages, and no content that distracts from the conversion action. A regular site page serves multiple purposes.

Do you write the copy?

We work through the structure and messaging with you, but you provide the core copy. If you need a copywriter, we can recommend trusted partners.

How long does a landing page take to build?

Most landing pages are delivered in 1–2 weeks depending on complexity and how quickly you can provide content and feedback.

Can you connect the form to my CRM or email platform?

Yes — we integrate with Mailchimp, ActiveCampaign, HubSpot, and most common CRM platforms via WPForms or native integration.

Do I need a separate domain for a landing page?

No — we build the landing page under your existing domain as a dedicated URL (e.g., yourdomain.com/campaign-name). A separate domain is only needed in specific circumstances.

Can you improve an existing landing page that isn't converting?

Yes — we audit existing landing pages, identify the most likely conversion blockers, and rebuild or restructure accordingly.

OTHER SERVICES

Explore our other specialisations.

READY TO ELEVATE?

Not sure which service you need?

Tell us about your project and we'll point you in the right direction — no obligation.